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Why is SEO So Important, Anyway?

Whether you’ve been in business for a while or you’re just starting out, you’ve probably heard plenty about how you should implement Houston SEO into your online marketing. It’s true that the use of SEO, or search engine optimization, techniques can seriously boost your business’ online profile. When done correctly, SEO can transform your website into an employee that’s working for you 24/7.

In this article, we’ll highlight some of the many advantages of using search engine optimization strategies on your website and in your marketing tactics.

Get Organic Website Traffic for $0

Organic website traffic is the type of traffic that you should really focus on obtaining. This refers to visitors obtained without the use of paid advertising and links. There are lots of ways to appeal to people organically, many of which cost exactly zero dollars to implement:

  • Creating a blog for your website
  • Fashioning a useful, opt-in emailing subscriber list
  • Conducting keyword research and implementing keywords in your website’s content
    Making use of social media platforms

Why pay to have hundreds of ads plastered across the web when you can create the highest-quality and most relevant content for free?

Rank More Highly on Google

Google and other search engines function by crawling the internet for relevant websites when a user enters in a query. By optimizing your website, you are increasing the likelihood of Google tracking down your website instead of another competitor’s. This is because keyword use plays a tremendous role in this optimization. Google looks not only for the highest-impact and most competitive keywords, but also lower-ranking long-tail key phrases to rank web pages.

By making use of both types of keywords, you increase your visibility to Google and thus improve your position on search engine results pages (or SERPs). Think of the last time you ever strayed from the first page of search results. If you’re like most people, that’s just something that you never do. If your website can’t make it to page one of Google, it might as well be invisible.

SEO is Permanent – Ads Are Not

When you stop paying for ad space, your business suddenly disappears from the highly-visible spot that it was in before. SEO practices, when properly implemented, have a much more long-lasting and even permanent effect. You don’t have to say farewell to your visibility when you can’t or no longer want to pay for ads, not if your website is continuing to work for you to achieve the same goal.

The benefits of SEO are vast, and each business owner can think of their own reasons to favor this practice. When you make use of SEO in your business’ website and marketing strategies, you increase your odds of being seen and thus convert leads into sales.