Kaleo Houston

All businesses, big or small, benefit tremendously from the use of the most innovative and forward-thinking marketing methods. However, it can be tough to stay on top of what’s effective now if you don’t constantly have your finger on the pulse of your industry. But don’t worry! At Kaleo Houston, we want to take this burden off your shoulders so that you can focus on doing what you do best: running your business.

SEO and digital marketing are essential for businesses that want to leave a lasting impact in their communities – both online and in-person. We utilize the most effective and creative strategies in order to get your business noticed – instead of your competition.

Much Ado About Blogging: Why is Everyone in the Blogosphere?

As a consumer you have likely conducted many searches online goods or services. Or perhaps you were searching for how to create a digital course so that you could start pursuing a new business venture. In your searching, you have also likely come across many websites that boast an additional section dedicated specifically to their blog. You may have even peeked at the blog entries to get some information that you needed or, at least, were interested in. There’s a reason why so many websites utilize blogging: It works!

If you haven’t gotten in on this practice, here are three pretty compelling reasons to get you to reconsider.

Blogging Lets You Establish Authority

When you post well-written and informative blog entries, this shows your audience that you know what you’re talking about. You can write useful tutorials, discuss numerous aspects of your industry and related topics, expand upon a complicated subject or enlighten your visitors with news and announcements. The possibilities are endless.

When you showcase your industry knowledge with expertly-written blog posts, your website’s guests will see you as an informative and reliable source. This only serves to increase the likelihood that they will refer your blog to others and will return in the future if they need more information later.

You Get to Make Use of Those Long-Tail Key Phrases

In addition to your primary keywords, you should use your blog to emphasize your long-tail key phrases. These are less-impactful and more specific phrases that a user is more likely to enter into a query. These phrases are also much less competitive, making them easier to rank with. If you make use of these phrases in your blog content and avoid keyword-stuffing, you can seriously put them to work for you.

Your Website Can Be Frequently Updated

The best blogs are updated on a regular basis. What “regular” means depends on you and your time constraints where content contribution is concerned. Some blogs update a few days a week, some update every day. The more frequently you can post, the better your position with Google stands to be. Google likes to find websites that are consistently updated, either within existing content or with brand-new blog entries.

Of course, not every blog entry will do you favors – especially if you post frequently but the blog entries themselves are of poor quality. Make sure to write well-constructed and useful blog entries if you truly want to bolster your rank on search engines.

Why is SEO So Important, Anyway?

Whether you’ve been in business for a while or you’re just starting out, you’ve probably heard plenty about how you should implement Houston SEO into your online marketing. It’s true that the use of SEO, or search engine optimization, techniques can seriously boost your business’ online profile. When done correctly, SEO can transform your website into an employee that’s working for you 24/7.

In this article, we’ll highlight some of the many advantages of using search engine optimization strategies on your website and in your marketing tactics.

Get Organic Website Traffic for $0

Organic website traffic is the type of traffic that you should really focus on obtaining. This refers to visitors obtained without the use of paid advertising and links. There are lots of ways to appeal to people organically, many of which cost exactly zero dollars to implement:

  • Creating a blog for your website
  • Fashioning a useful, opt-in emailing subscriber list
  • Conducting keyword research and implementing keywords in your website’s content
    Making use of social media platforms

Why pay to have hundreds of ads plastered across the web when you can create the highest-quality and most relevant content for free?

Rank More Highly on Google

Google and other search engines function by crawling the internet for relevant websites when a user enters in a query. By optimizing your website, you are increasing the likelihood of Google tracking down your website instead of another competitor’s. This is because keyword use plays a tremendous role in this optimization. Google looks not only for the highest-impact and most competitive keywords, but also lower-ranking long-tail key phrases to rank web pages.

By making use of both types of keywords, you increase your visibility to Google and thus improve your position on search engine results pages (or SERPs). Think of the last time you ever strayed from the first page of search results. If you’re like most people, that’s just something that you never do. If your website can’t make it to page one of Google, it might as well be invisible.

SEO is Permanent – Ads Are Not

When you stop paying for ad space, your business suddenly disappears from the highly-visible spot that it was in before. SEO practices, when properly implemented, have a much more long-lasting and even permanent effect. You don’t have to say farewell to your visibility when you can’t or no longer want to pay for ads, not if your website is continuing to work for you to achieve the same goal.

The benefits of SEO are vast, and each business owner can think of their own reasons to favor this practice. When you make use of SEO in your business’ website and marketing strategies, you increase your odds of being seen and thus convert leads into sales.


Contact Us

Have you wondered why your business isn’t ranking very highly on Google, despite rave reviews and a high-quality product or service? Ask the professionals at Kaleo Houston! When our clients reach out to us, we teach them how SEO and other marketing strategies can bolster their online presence and rake in more website traffic.